About Us

AVIA was first registered as a brand in Switzerland in 1910. Until that point,
timekeeping was primarily based around pocket or fob watches. AVIA became
an innovator in the development of the wristwatch, a great technical advancement.
The Swiss were justifiably proud of their lead in the manufacture of mechanical
watches, and AVIA was one of the Swiss brands that pioneered the development
of the quartz watch during the next technical evolution: the electronic era
in the 1970s.

The manufacturing principles at AVIA have always been to produce the highest
quality at prices that are accessible to the general public. With this in mind,
we have consistently looked for ways of increasing quality and specification
while remaining accessible to our customers.